Year of Outback Tourism visual identity and assets

The Year of Outback Tourism visual identity serves to connect the various initiatives undertaken by government and industry.

Two separate wordmarks have been developed for:

  • funding recipients
  • stakeholders and communities.

Approvals

Materials using the Year of Outback Tourism wordmark do not need to be approved by the Department of the Premier and Cabinet. However funding recipients will need to seek approval of materials that include the Coat of Arms.

For stakeholders and communities

A wordmark is available for local councils, regional tourism operators, and other stakeholders.

Download the:

For funding recipients

Different versions of the wordmark have been developed for use by Year of Outback Tourism Events Program funding recipients.

Download the:

Email Template

An email template is available for download here to use in newsletters or email announcements to assist you in promoting the program through your local networks and marketing channels.

Contact

For any questions related to the Year of Outback Tourism wordmark, please contact the Department of the Premier and Cabinet by email to outbackevents@premiers.qld.gov.au or telephone (07) 3003 9200. Please allow a minimum of two business days for a response.